Gulp! Saltwater Mud MinnowithCroaker Soft Bait Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish. Even more impressive, the natural formulation of Gulp outfishes live bait in head to head field tests. Berkley Gulp truly is the next generation in soft bait! Mimics popular coastal live baitfish Ideal for all rigging options Rapid scent dispersion attracts fish from greater range