Introducing the Sony a7 Iv, aptly named "Beyond Basic," a cutting-edge hybrid mirrorless camera that excels in both still photography and video performance. Elevating your creative pursuits, this camera features a newly developed 33MP Exmor R Bsi Cmos sensor with a back-illuminated design, ensuring high clarity, minimal noise, and vibrant color rendering, especially in challenging low-light conditions.Powered by the Bionz Xr processor, the a7 Iv delivers rapid image processing capabilities, enabling impressive features such as 10 fps shooting, 4K 60p video recording, and advanced Af tracking. Dive into the world of cinematography with the camera's video prowess, offering 10-bit recording and support for S-Cinetone, S-Log3, and Hlg for versatile color and gamma controls.The Fast Hybrid Af system covers an expansive 94% of the image area, incorporating 759 phase-detection points and supporting real-time tracking and eye Af for both photo and video modes.