There are times where you might not have a wall close by to bounce from, or the wall may be brightly colored, which could affect the color of the light hitting the subject. The Soft Bounce for the A1 on-camera flash is perfect for people and portraits as the light is soft and flattering. It also provides pleasing contours on the face. In short, no more ugly mugshots. The Soft Bounce is incredibly lightweight, so no hardship on those long days, and it unfolds automatically. It easily clicks on and off thanks to a smart magnetic mount and it's stackable, so it can be used in combination with other A1 Light Shaping Tools. All of which allow you to be more creative with light..