The Bleach 30 Volume Hair Lightening System is finally here! Made with a high-performance formula, The Bleach can lift hair up to 7 levels and is expertly formulated with hydrating hero ingredients you and your hair will love.Just like the rest of oVertone s product line, The Bleach is 100% cruelty-free, and suitable for all hair types and textures. The formula is infused with rich ingredients you can feel good about such as Bond Complex, plant-based Squalane, and nourishing botanical oils to help condition and hydrate your hair while lightening.Formulated with Toning Violet Micro Pigment, The Bleach is an all-in-one product that will help to neutralize unwanted yellow or brassy tones that come with lightening. All these ingredients work cohesively to help combat some of the damaging effects caused by hair bleaching, all while achieving a perfect canvas for all your hair color goals.