The undisputed, highest hold, hardest working styling clay for men The all-day-hold, Forte flagship styling clay that stays triumphant through wind, humid weather and workout sessions – the true game-changer for guys with unruly, hard-to-manage hair. The hardest working, longest lasting hair clay you ll ever experience — it ll hold your hair up, quite literally, all day long. Crafted with hair-health ingredients like argan oil, shea butter, castor oil, and bentonite clay to nourish your hair as you style. The clay is infused with our signature cardamom and patchouli scent, perfect for close encounters. Life s too short to have boring hair. And with this Texture Clay, you can say goodbye to bad hair days for good.