The Blind Barber Shave Cream is a rich, warm, protective lather that acts as a cushion between your razor blade and your skin to prevent irritation and razor burn, leaving the skin exceptionally smooth and moisturized. The skin is softened and beard is lifted for a close and comfortable shave. After daily cleansing and/or showering, apply a thin layer over wet skin and beard. Shave and rinse well. Repeat as often as necessary (think: dates, in-laws, work, etc.). Parabens, sulfates, or artificial dyes? Never. Handsome? Always.