Now in limited edition Jasper plum. Dries and straightens simultaneously from wet to dry. Engineered to create a natural straight finish for multiple hair types. No hot plates. No heat damage. Your routine, simplified. When used in wet to dry mode.²When used in wet to dry mode vs. hot plate straighteners which operate with extreme heat. When used in wet to dry mode vs. unstyled, untreated hair. Time vs. existing routine. Based on the responses of 250 Us Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual s hair and styling routine.